Hulton ArchiveArchive Photos/Getty Images Her pear-shaped figure helped set a beauty standard that endured for decades. Throughout the 1950s, curvaceous Hollywood stars like Marilyn Monroe, Rita Hayworth and Jayne Mansfield had America lusting after their hourglass figures and ample breasts, shaping ideals for feminine beauty. Barbie had hit the scene just a few years prior, and Playboy published its first issue less than a decade before. The times were ripe for a new kind of look. Lindsey had come into the hospital to have a tattoo removed from her breasts, when doctors offered her the chance to get the first-of-its-kind procedure. The first breast enlargement surgery using silicone implants was performed in 1962, when Timmie Jean Lindsey, a 30-year-old mother-of-six, was taken from a B cup to a C cup at Jefferson Davis Hospital in Houston, Texas. “Among my patients, requests for major augmentations are very, very rare,” she said in a phone interview.

Caroline Payne, a London-based specialist in plastic and cosmetic surgery and member of the British Association of Aesthetic Plastic Surgeons (BAAPS), has also seen a preference for smaller cup sizes in her own practice. Gabriel Chiu, a plastic surgeon and founder of the Beverly Hills Plastic Surgery practice, breast augmentations, while still popular, have been “moving towards a smaller size and more natural shape,” explaining over email that people are typically asking for more “personalization” and a look that is proportional and compliments the patient’s figure. (South Africa, for instance, saw a 100% surge in searches for the term, compared to the previous year.)Ĭhina cosmetic surgery apps: Swipe to buy a new faceįor Dr. Studies also indicate that in the United States and the UK, demand for breast reduction procedures grew 6% from 2018 to 2019 and, according to Google Trends, the number of people searching for “breast reduction surgery” has been rising steadily in different countries since the onset of the pandemic in 2020. While some, like Hefner, do so due to health complications, there are also signs that the unnaturally large look has simply fallen out of style in recent years. They’re the subject of reality shows and tabloid spreads, a recurrent topic of celebrity culture and a perennial punch line.īut in terms of size, implants are actually getting smaller.Ī shift has been underway since the mid-2010s, with women around the world, from Victoria Beckham to Crystal Hefner, seeking implant removals or reductions. They remain one of the most sought-after cosmetic surgeries in many countries from the United States and Brazil to the UK and China. Breast implants are more popular than ever.

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